Personal Brand & Business Development Mastermind

Personal Brand & Business Development Mastermind

Inga Ezera

What is a personal brand and why is it important for your business

Have you ever wondered – why some businesses are snowed in with customers coming to them and requesting their services and why some businesses struggle to attract the right audience? Your authentic impactful personal brand and impactful business model that generates leads and returning customers consistently is the success key to attract the ideal customers and skyrocket your business seamlessly.

Join this mastermind program and discover how to develop an unforgettable and impactful personal brand that is true to yourself and your values, and which resonates with your ideal customers and gets right into your ideal customers’ minds and hearts! This is the success key to a business that helps more people, makes extraordinary more profit and gives you the lifestyle you enjoy.

People buy from people they know, like and trust. Your well developed personal brand builds that trust, credibility and visibility, it makes you the only logical choice for your ideal customers. An authentic personal brand gives you the power to sell anything without even having to sell to the people you don’t even know. Customers will be lining up to request your services. How great is that!?

Does your audience see the value in your brand and services?

You might have the best business idea, solution or product in the market, but if your ideal client does not know about it or does not see the value of it for them, or does not trust you as a professional, your great idea, product or service will not fly.

With this mastermind program we help entrepreneurs, experts, business owners and those aspiring to be, gain greater impact and influence in their industries and develop a business model that helps to skyrocket their business locally, nationally and globally.

We provide you the tools and strategies you need to design, build, and accelerate a successful personal brand and business model to achieve aspired goals, along with the peer group experience, support and challenge to learn, grow and implement.

This is how our process can help you:

The Roadmap. Every important journey needs a map. That’s precisely why we have created a detailed 5-track Personal brand & business model roadmap just for you for greater clarity, impact, visibility and a heightened trust and reputation, combined with a profitable business model that helps to skyrocket your business confidently.

#1 BUILD your personal brand value

In this section we will cover how to…

  • Explore your uniqueness. Clarify and identify your unique assets.
  • Define You. Articulate your purpose and the impact you want to have in your area of expertise, business or career.
  • Assess your impact: Review how you are currently communicating your message out into the world, does it attract the right audience and what needs to change.
  • Develop your Unique Value Proposition. Describe your identity and what you do in one powerful sentence, that helps to attract ideal customers, employers and partners with ease through your value.
  • Empower your confidence. Empower you to skyrocket your goals and aspirations through the power of your personal brand.

#2 DEFINE your customer to deliver value to your tribe

In this section we will cover how to…

  • Define Your Customer. Identify your perfect customers and how you can best serve them.
  • Understand your Customer. Get under the skin of your customers current pains and aspired goals .
  • Clarify your impact. Get absolutely clear on the problems you are solving and the value you are delivering for your customer.
  • Create your solution pitch. Write your solution pitch in one powerful message that you can easily communicate with your audience in their language.
  • Develop your MVP. Identify the minimal viable product or solution necessary to generate attention and interest in your added value and solution.

#3 DEVELOP an impactful solution to monetize your value

In this section we will cover how to…

  • Develop valuable products or service concepts. Find out how to identify your ideal customer needs that you can fulfill with your products and services funnel.
  • Ensure uniqueness. Create unique services and an approach that provide better solutions to your ideal customer than your competitors do in your niche.
  • Leverage proven monetization methods. Uncover the most lucrative ways to make money by developing your solutions funnel.
  • Create a referral strategy. Learn how to create a snowball effect utilizing a successful referral strategy.
  • Deliver excellent customer service. Discover how great customer service will nourish and grow your brand.

#4 BECOME the Person of Influence to viral your impact

In this section we will cover how to…

  • Establish Your Authority. Discover the easy way to become a recognized, respected expert in your field.
  • Build Relationships. Find out how to expand your personal brand’s reach through the magic of P2P (person to person) marketing.
  • Utilise the power of partnerships. Established profitable partnerships that further expand your impact, brand, network and revenue.
  • Learn the ninja-networking tactics. Master the art of networking, delivering value and smooth requesting for leads through the power of your ever growing network.
  • Implement the impact plan. Execute the clear action plan to become a person of influence in your industry, applying the matrix of approaches.

#5 SKYROCKET your social media visibility to attract the enjoyable opportunities

In this section we will cover how to…

  • Set Up Your Social Media impactfully. Map out an excellent social media impact strategy, discover how to use the right approach to generate trust, expand your visibility and impact.
  • Create Content Strategy. Learn how to plan, share and leverage excellent information while simultaneously spreading your unique message across your chosen social media platforms.
  • Build Your Professional Brand on LinkedIn. Discover 5 tactics to apply to use the power of LinkedIn for your Personal Brand expansion.
  • Use LinkedIn for business or career development. Learn how to develop and utilize your LinkedIn profile for greater impact and exciting lead generation for business or career.
  • Expand the opportunities. Establish a greater executive presence, promotion, or expanded opportunities to receive the projects, speaking proposals and clients you love working with.

How it works:

The program will be tailored to suit your individual needs and will help you to:

  • Gain Clarity about your needs from your business, your customers, your business model and products.
  • Work with Your Strengths maximising your potential and your sense of achievement, knowing what to outsource, and finding the confidence to step into your expert status.
  • Gain Momentum prioritising your efforts and scheduling to enable you to turn your ideas into action and results.
  • Build on a wider experience by utilizing the power of a small mastermind group.

What You Get:

The program will be tailored to suit your individual needs and will help you to:

  • Initial 1 hour Discovery Session (in person or via Zoom) to start to map out your 90 Day Plan of Action
  • 2 x one hour Accountability Mentoring sessions per month (in person or via Zoom)
  • Access to Inga via email/ messenger /phone throughout the mentoring period
  • Access to Inga's own suite of personal brand and business development tools to support your journey